- March 25, 2026 | 9:00 AM - 9:45 AM
- Minneapolis Grand Ballroom, Third Level - Hilton Minneapolis
Keynote: The Power of Human Connection: A Revolutionary Approach to Building Lasting Trust
What if the real secret to sales and success wasn’t persuasion- but connection? Today’s population is more discerning than ever. An Edelman study revealed 90% of customers will walk away from a brand they don’t trust. Almost half of all employees have quit their job due to distrust in senior leadership. And yet, in our rush to “influence” or “close the deal,” we often sacrifice the very thing that fuels long-term growth: Authentic Human Connection!
In this game-changing keynote, National Geographic Explorer and Scientist of Human Connection, Chris Bashinelli, reveals the overlooked superpower in business: putting people first. Drawing on years of global research— from living with nomads on the Mongolian steppe, to connecting with financial advisors in Fort Worth – Chris shows that when we are fully present, deeply empathetic, & driven by service, we unlock the kind of trust that leads to exponential growth.
This is not about manipulating your members or employees — it’s about meeting them with genuine care, turning “them” into “us,” and building bonds that last far beyond the sale. Whether you're leading a sales team or building client relationships one conversation at a time, this keynote will transform the way you sell—and the way you connect.
Key Takeaways:
● Bash’s patented “Discover Our In” method to build deep, lasting trust
● How to shift from transactional selling to transformational relationships
● The science behind empathy— how to apply it in real sales conversations
● Practical tools to become fully present and emotionally attuned to clients
● Strategies to create a “People-First” Sales Culture that fuels growth and loyalty
