• March 26, 2026 | 1:15 PM - 2:00 PM
  • Symphony Ballroom, Second Level - Hilton Minneapolis

Beyond the Newsletter: Engaging Communication

Communications Directors play a critical role in shaping how associations connect with members and the public. In this session, we’ll dive into the evolving responsibilities of Communications Directors—strategic messaging, promoting member value, boosting engagement through social media, and launching consumer awareness campaigns that resonate. Learn best practices for crafting content that captures attention, strengthens relationships, and elevates the REALTOR® brand. Whether you’re a staff of one, brand new to the AE role, or a seasoned pro, this session will provide practical takeaways and fresh inspiration. Walk away with ideas you can put into action immediately, no matter what your level of experience. 



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AE Institute 2026

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