• May 19, 2026 | 10:00 AM - 11:00 AM
  • Union E

Session # 21 - Beyond Crisis Response: Four Strategies to Build a Resilient Hospital Reputation

What does your communications strategy look like after the dust has settled following a crisis? Confirm your PR and communications outreach is targeted and highly effective to address the new reality your organization faces. Prepare the tools and tactics you’ll need to ensure your system not only survives, but thrives.

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General Public Relations/Media Advocacy

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111th Annual Meeting & Education Summit

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