• March 26, 2026 | 1:15 PM - 2:00 PM
  • Orchestra Ballroom, Second Level - Hilton Minneapolis

The Member Journey Lab

What does the member experience really look like—from the moment someone joins to the day they renew (or don’t)? This interactive workshop will help you map your full member lifecycle, identify gaps, and improve communication and service touchpoints. You’ll walk away with a real action plan for boosting retention and satisfaction.



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AE Institute 2026

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