• July 1, 2026 | 12:45 PM - 1:40 PM
• PCC,105AB

Practical Strategies for Healthcare Innovation and Entrepreneurship

Innovation and entrepreneurship are often connected but distinct as entrepreneurship involves taking risks to pursue opportunities, while innovation focuses on solving problems and improving systems. For athletic trainers, innovation can be a powerful entry point into entrepreneurship. By using feedback-driven strategies to refine care protocols, implement new technologies, or streamline operations, athletic trainers can transform everyday challenges into scalable solutions. Research shows that real-time feedback and leadership support enhance success in continuous improvement efforts. When grounded in individual strengths, innovation empowers athletic trainers to lead change, elevate their impact, and explore entrepreneurial ventures that advance the profession.

Learning Objectives - Differentiate between entrepreneurship and innovation by identifying key traits and processes unique to each.
- Describe how continuous feedback and iterative problem-solving can drive meaningful innovation in healthcare implementation.
- Consider a personalized approach to innovation and entrepreneurship that leverages individual strengths, regardless of job title or setting.

Keywords: Quality Improvement; Clinical Leadership; Professional Empowerment