- July 1, 2026 | 9:00 AM - 9:55 AM
- PCC, 105A
Profit From Your Practice: Leveraging Experience for Innovative Career Growth
Moderator: William Carr, PhD, ATC, Missouri State University
There is a growing body of evidence supporting diverse career pathways for athletic trainers (ATs), including consulting, content creation, and education-based entrepreneurship. However, a gap exists between this evidence and current professional practice, as many ATs lack the knowledge and confidence to translate their expertise into innovative, non-traditional opportunities. This gap in competency and performance limits professional growth, job satisfaction, and long-term sustainability in the field. Closing this gap is essential to empower ATs to expand their impact, create new revenue streams, and foster professional resilience in an evolving healthcare and sports performance landscape.
Learning Objectives - Identify at least 3 non-traditional career pathways available to athletic trainers that leverage clinical expertise outside of traditional settings.
- Evaluate personal strengths, interests, and areas of expertise to determine alignment with potential alternative streams of revenue.
- Consider practical steps to get started with sharing your expertise in new ways- whether through consulting, teaching, or creative projects.
Keywords: Entrepreneurship; Professional Development; Career Sustainability
