- March 25, 2026 | 1:15 PM - 2:00 PM
- Symphony Ballroom, Second Level - Hilton Minneapolis
The Pros & Cons of AI and Making AI Work For You
Member questions are nonstop, and staff capacity is limited. AI can ease that pressure by handling routine inquiries, offering consistent answers 24/7, and giving teams more time to focus on higher-value work. But using AI effectively requires thoughtful planning—there are real considerations around accuracy, governance, and member experience.
This session highlights how MLS and Association leaders are using AI to enhance support, what benefits they’ve seen, and where the challenges lie. You’ll gain practical insights to help determine when AI adds value and how to integrate it responsibly within your organization.
