AITL vs Event Mobi: Delivering a Better Event App Experience
The Biofuels International Conference & Expo, SAF Summit and International Biogas Congress & Expo is a three-in-one event held in Brussels. Bringing together multiple co-located audiences, the event runs several sessions simultaneously, making clear communication and easy navigation essential to the attendee experience.
The challenge with Event Mobi
The team had previously used Event Mobi, but feedback from delegates highlighted consistent usability issues. The app was often described as not very intuitive and clunky to navigate, which created friction for attendees trying to access key information.
At the same time, the complexity of the event continued to grow. With increasing registrations, last-minute speaker changes and multiple sessions running in parallel, the need for a reliable and easy-to-use platform became even more important.
Ultimately, the existing solution wasn’t supporting the experience the team wanted to deliver. The goal was to move to a more streamlined, professional app that would improve usability and overall satisfaction.
Why Switch to AITL
All In The Loop was selected to provide a more user-friendly and responsive alternative.
The focus was on simplifying the attendee journey, making it easy to navigate a busy, multi-track agenda while also supporting networking and communication. At the same time, the team needed a platform that was quick to manage and backed by strong support.
Event App Experience: AITL vs Event Mobi
The Experience
“Amazing! So quick and responsive.”
From initial setup through to live delivery, the experience was smooth and efficient. The team found All In The Loop highly responsive, with fast turnaround times and a proactive approach that made the process easy to manage alongside other event pressures.
What Changed
Switching to All In The Loop led to noticeable improvements across the event experience.
The agenda became much clearer and easier to navigate, helping attendees confidently manage their time across multiple sessions.
Speaker and attendee lists provided better visibility of who was involved, making it easier to identify key contacts.
Live chat added another layer of interaction, allowing attendees to connect and communicate in real time.
The Impact
The app played a key role in improving how attendees experienced the event.
Managing three simultaneous event streams became far simpler, with attendees able to plan their day more effectively and move between sessions with ease.
It also supported stronger networking, enabling delegates to connect and arrange meetings both before and during the event, helping turn attendance into more meaningful interactions.
Feedback
The app saw a clear improvement in attendee feedback compared to the previous solution.
Attendees responded positively to the overall usability and experience, particularly the ease of navigating the event and accessing key information.
The only notable feedback was a request for additional speaker details, such as company and job title, to be included within session pages.
Sponsors and exhibitors were also satisfied, with their in-app presence and pages meeting expectations.
Insights for the Future
The analytics provided a useful indication of how attendees were interacting with the app, helping the team identify what worked well and where further enhancements could be made for future events.
Looking Ahead
The team would confidently recommend All In The Loop to other organisers.
Compared to Event Mobi, the platform delivered a more intuitive, reliable and user-friendly experience, while also making the overall event delivery process easier and more efficient for the team.
The result was a smoother, more engaging event experience for everyone involved.