The open event app platform.
An AI-powered event platform with matchmaking, lead capture
& custom event apps driving exhibitor success.
All In The Loop voted Favourite Event Technology Supplier 2025
Open Event App Platform. Chosen by event professionals and recognised alongside leading platforms such as vFairs and Whova. We help organisers increase engagement, support sponsors, and simplify event delivery.
The fastest way to launch
an event app.
Create your event, add your content and start building straight away with an Open Event App Platform, without waiting for a demo or sales call. Real human support is there when you need it.
Make it yours
Create a fully branded event app that feels like part of your event, not a generic piece of software. Learn More →
Stay in control
Manage your content, updates and event experience from one connected clear dashboard. Learn More →
Help attendees plan better
Give every attendee a personalised view of the sessions, speakers and content that matter to them. Learn More →
Create better connections
Make it easier for attendees to find relevant people, arrange meetings and continue conversations. Learn More →
Understand what worked
See how attendees used the event, where interest was created and which experiences delivered value. Learn More →
Deliver more for exhibitors
Help exhibitors spot buying signals, capture the context behind conversations and follow up with confidence. Learn More →
Event websites
Build custom, high-converting event websites that seamlessly sync session schedules, speakers, and attendee registration. Learn More →
Give exhibitors more reasons to return.
Exhibitors see who is showing genuine interest, understand why each opportunity matters and follow up while the conversation is still relevant.
Use signals such as profile views, bookmarks, meeting requests and stated interests to see where relevant interest may be building.
Give exhibitors more reasons to return.
With an Open Event App Platform, exhibitors can see who is showing genuine interest, understand why each opportunity matters and follow up while the conversation is still relevant.
Every lead
& recommendation
comes with a why.
Turn attendee interest into clearer priorities, better sales conversations, and more relevant follow-up.
- Three relevant interest signals
- Meeting requested
- Product category matched
Every lead
& recommendation
comes with a why.
An Open Event App Platform turns attendee interest into clearer priorities, better sales conversations and more relevant follow-up, with Sophie, your AI sales assistant, showing you who to focus on and why.
Real people, right where you need them
A glimpse into our team supporting events around the world.
Keep the technology you already trust.
The event experience layer that works alongside your registration platform, CRM and wider event technology, connecting what you already use without forcing you into one closed ecosystem.
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Open to your technology
Connect the systems that already work for your organisation.
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Open to partnerships
Combine registration and event experience without competing for the same role.
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Open to start
Create an account and begin building without waiting for a sales call.
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Open as you grow
Start with the genuine free tier and add more when your event needs it.
An event app
worth opening.
Personalised agendas, smarter networking and Sophie AI help attendees find the right people and sessions faster and understand why each recommendation is relevant.
Sarah Jenkins
Head of Sustainability · GreenFuture
James Harrison
Investment Lead · Climate Fund
Emily Thompson
Founder · SolarGrid
they made an impact.
Bundle profile views, engagement, and direct enquiries into one clear dashboard, giving sponsors absolute proof of value and driving stronger renewals.
Frequently asked questions
What is All In The Loop?
All In The Loop is an event app platform for conferences, expos and trade shows. It gives you a branded conference app, an event website, AI matchmaking and exhibitor lead capture in one place.
How does AI matchmaking work?
Our AI looks at attendee profiles, interests and goals, then recommends the people and exhibitors each attendee should meet, with a reason for every match. Attendees can then book meetings in the app.
How do exhibitors capture leads?
Exhibitors scan badges or connect in the app, add notes and see buyer intent signals, so they know which leads to follow up first. Leads can be exported after the event.
Does it integrate with my registration system?
Yes. All In The Loop integrates with registration platforms including Cvent and Eventbrite, so attendee data flows into the app without manual uploads.
Can I try it for free?
Yes. There is a free tier, so you can set up your event app before you commit. See our pricing page for the paid plans.
