Are you struggling to generate quality leads at events despite your best efforts? In the dynamic world of business marketing, lead generation at events remains a cornerstone strategy. Despite the surge in digital marketing, face-to-face interactions at trade shows, conferences, and other events provide unique opportunities to forge personal connections and secure high-quality leads. However, these events come with their own set of challenges. In this blog, we explore these challenges and present solutions and strategies that are proven effective in the faced event industry of 2024. … Read More
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Event Apps in 2024: Are They the Game-Changer that Your Event Needs?
In the ever-changing world of event planning, staying ahead of the curve is crucial.
Events, with their multitude of activities, talks, and seminars, can be overwhelming for visitors. Traditionally, attendees relied on printed maps and schedules, but as we navigate through 2024, these have largely been replaced by custom-designed event apps.
The big question is – how effective are these apps?
If executed well, event apps can greatly benefit both organisers and visitors. Conversely, poorly designed apps can be a waste of time and money, leaving a negative impression. … Read More
Storms Eunice and Franklin prove we need Virtual and Hybrid Events
Storms Eunice and Franklin prove we need Virtual and Hybrid Events By Ben Harper Stone on February 22, 2022 As the UK recovers from storms Eunice and Franklin, their devastating impact is clear to see. At least 3 people have … Read More
Mobile Event Apps: Shining Success or Flash in the Pan?
Mobile Event Apps: Shining Success or Flash in the Pan? By Ben Harper Stone on February 7, 2022 Mobile applications are an integral part of modern life, with over 6.3 billion smartphone users worldwide using apps to play games, shop, … Read More
10 reasons why you should you use a Mobile Event App
10 reasons why you should you use a Mobile Event App By Ben Harper Stone on February 4, 2022 Attendance at events with a mobile app is 20% higher than at those without. Mobile event apps increase engagement by up … Read More
Going Virtual: The future of events or a relic from lockdown?
Going Virtual: The future of events or a relic from lockdown? By Ben Harper Stone on February 3, 2022 Before lockdown, virtual events had a cult following, but were generally less popular than in-person events. Then, when the pandemic forced … Read More
The importance of event solutions in the push for net-zero carbon emissions
The importance of event solutions in the push for net-zero carbon emissions By Ben Harper Stone on January 25, 2022 Sustainability is more important now than perhaps ever before. At the signing of the Paris Agreement in 2015, the UK … Read More
False Hybrid Events vs True Integration: common misconceptions about hybrid events
False Hybrid Events vs True Integration: common misconceptions about hybrid events By Ben Harper Stone on January 24, 2022 Hybrid can be a controversial word for the events sector. Bad experiences with live streams, lacking virtual integration or misinformation can … Read More
Pivot Power: The value of being able to switch from in-person to virtual and hybrid
Pivot Power: The value of being able to switch from in-person to virtual and hybrid By Ben Harper Stone on January 20, 2022 In-person events are finally starting to re-gain popularity, after all but dying out during the pandemic. However, … Read More
Virtual, hybrid and paperless in-person events and why you should embrace them
Virtual, hybrid and paperless in-person events and why you should embrace them By Ben Harper Stone on January 12, 2022 Whether to promote a business, enable networking or attract sponsorship, hosting events is a powerful marketing tool and an integral … Read More