The human element Project Management Live Event Management Tech Support |

From initial planning and data management to instant support during your events, we act as an extension of your team, dedicated to ensuring your event’s success.

Our values

Meet Our Expert Team

Partner with AITL to create memorable events that make a lasting impact.

Project Manager

In-Depth Planning

Carefully scopes out your project and maintains ongoing communication.

Tailored Solutions

Aligns the best features and flow with your event's specific needs.

Live Event Manager

Real-Time Support

Available throughout your event via instant messenger for quick adjustments and immediate assistance.

Flawless Execution

Ensures real-time problem-solving for any issues that arise.

Technical Support

Smooth Integration

Ensures the app integrates seamlessly with your event infrastructure.

Technical Management

Oversees the technical implementation, ensuring all systems are correctly set up and function smoothly.

Lawrence Gillward

Lawrence Gillward

Director of Projects
Lawrence is a veteran at All In The Loop being with the organization for almost a decade. He has project managed event apps for hundreds of events and has been onsite in the United States, Canada and the Middle East to support clients' events. He will be your strategic partner and adviser to help you set up, personalise your event tech & make your event a success.
Tom Williams

Tom Williams

Technical & API Lead
Tom will work to integrate the app seamlessly into your event infrastructure. He will oversee the technical aspects of the implementation process, ensuring that all systems are set up correctly and function smoothly.
Joe Gadd

Joe Gadd

Quality Control Expert
With seven years at Sky, Joe excels in support administration and analytics. For the past 18 months, he's been invaluable to his team. Starting with content creation, he taught himself HTML and moved into post-event analytics. He transformed client reports from basic Excel sheets to engaging PDF reports. Recently, Joe upgraded the design for efficiency. Now in a Quality Control role, he oversees app submissions, development, testing, and bug fixing, ensuring high-quality, detailed analytics and flawless execution.
Hannah Bright

Hannah Bright

Project Manager
With over eight years in the events industry, Hannah has planned events at prestigious venues like The National Gallery, Royal Opera House, and Science and Industry Museum. Her expertise includes corporate events, conferences, and fundraisers. As your Project Manager, she collaborates with All in the Loop's clients to elevate events with cutting-edge technology, creates bespoke apps, manages timelines, and serves as your main contact throughout the event planning process.
Matthew Abbott

Matthew Abbott

Live Event Manager
Matthew provides hands-on assistance throughout the event, offering proactive support and troubleshooting to address any issues that may arise. He will guide you in utilising the app's features effectively, such as managing last-minute updates.
Don’t compromise when it counts most

Why choose AITL?

Strategic Planning

Leverage our decade of industry experience for your events.

Dedicated Assistance

Our team provides constant support, ensuring a smooth and successful event.

Hassle-Free Execution

From planning to live management, we handle the details so you can focus on what matters most.

Trusted by 5000+ leading companies, conferences, exhibitions

Trusted by


Sheryl Graham

Chief Operating Officer
Sheryl oversees the firm’s business operations including sales, marketing, business development, and communications.

Chris Anderson

Chief Product Officer
Chris leads Product Management, Design, and Marketing functions globally. He is responsible for the core products and features.

Susan Cox

Chief Financial Officer
Susan is CFO at Stratus, where she leads the finance, facilities, and information technology teams across all locations nationwide.

Harness our expertise to make your next event a success!