Driving engagement through in-app surveys and feedback

Why in-app surveys and feedback matter

In-app surveys offer a seamless way to collect feedback while attendees are actively engaged in your event. By placing surveys within the event platform, you:

1. Capture real-time insights: Collect feedback during sessions, networking activities, or breaks to ensure fresh and accurate data.
2. Encourage higher response rates: Attendees are more likely to participate when surveys are accessible and easy to complete.
3. Improve event engagement: Surveys act as touchpoints, keeping attendees engaged with the app and the event.

Exploring highlights how diversifying feedback methods, such as in-app surveys, can enhance data collection and engagement during events. Similarly, Swapcard emphasises the importance of integrating surveys directly into event apps to ensure higher participation rates and actionable insights.

Boost engagement through gamification

Gamifying your feedback process transforms surveys from a chore into an enjoyable activity. Consider these strategies:

1. Award points for completion: Reward attendees with points for completing surveys, which they can redeem for prizes or giveaways.
2. Leaderboard visibility: Display top contributors to incentivise participation and friendly competition.
3. Incorporate fun elements: Use interactive formats like quizzes or sliders to make feedback collection more engaging.

EventMobi discusses how gamification can significantly increase attendee interaction and participation by turning feedback collection into a fun, competitive activity.

The power of feedback data

Feedback data is invaluable for understanding attendee needs and improving future events. Here’s how leveraging that data can make a difference:

1. Personalised experiences: Analyse survey responses to identify trends and tailor content for future events.
2. Real-time adjustments: Act on immediate feedback to resolve issues or adjust schedules during the event.
3. Data integration: Integrate survey results with your CRM to enrich attendee profiles and improve long-term engagement strategies.

Grip explores how integrating feedback data with other systems enhances event planning and post-event follow-ups, making attendee insights actionable.

How All in the loop can help

At All in the loop, we make it easy to collect and utilise event feedback. Our in-app survey tools include:

1. Customisable surveys: Design surveys tailored to your event goals and attendee preferences.
2. Seamless CRM integration: Automatically sync feedback data with your existing systems for a unified view of attendee engagement.
3. Real-time analytics: Access actionable insights as feedback comes in, empowering you to make data-driven decisions.

By combining feedback collection with gamification and CRM integration, All in the loop ensures that your surveys not only capture insights but also drive meaningful engagement.

Conclusion

In-app surveys are more than just a feedback tool—they’re a way to engage attendees, enhance experiences, and create data-driven strategies for success. By integrating surveys into your event app and leveraging tools like gamification, you can turn feedback into a dynamic part of your event’s journey.