Unlock the power of event app data with seamless CRM integration
By Shivangi Bansal
on
January 8, 2025
Event apps do more than engage attendees—they generate valuable data that can transform how you plan, manage, and measure the success of your events. By leveraging event app CRM integration, you enable a powerful two-way data flow, providing real-time insights and smarter decision-making for both organisers and exhibitors.
In this post, we’ll explore how event app data can be utilised through CRM integration to streamline workflows, enhance attendee experiences, and deliver measurable results.
1. Understand attendee behaviour
Every interaction within your event app—session check-ins, poll participation, and networking connections—provides insights into attendee preferences. When this data is synced with your CRM, you gain a clear understanding of what attendees value most. This helps tailor future events and improve communication with your audience.
2. Boost exhibitor ROI
Exhibitors often rely on meaningful interactions to justify their investment in an event. With an integrated app, they can capture leads directly, qualify them with notes or custom tags, and export the data instantly to their CRM. This ensures exhibitors can follow up effectively, maximising the potential of each connection.
3. Measure and refine event success
Post-event, your app provides data such as survey responses, session attendance, and engagement rates. By feeding this into your CRM, you can measure your event’s success against KPIs and identify areas for improvement. Trends and insights gathered from these metrics help inform better strategies for future events.
4. Simplify workflow automation
Manual data entry is time-consuming and error-prone. Two-way integration eliminates this issue by automating tasks like syncing attendee registrations, personalised schedules, and survey results. This efficiency saves time for organisers and improves accuracy across your systems.
Conclusion
Integrating your event app with your CRM isn’t just a technical upgrade—it’s a strategic move to optimise your event operations and make data-driven decisions. By leveraging this powerful combination, you can enhance experiences for attendees and exhibitors while driving long-term success.
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