Author Archives: Ben Harper Stone

Storms Eunice and Franklin prove we need Virtual and Hybrid Events

Storms Eunice and Franklin prove we need Virtual and Hybrid Events By  Ben Harper Stone on  February 22, 2022 As the UK recovers from storms Eunice and Franklin, their devastating impact is clear to see. At least 3 people have … Read More

Mobile Event Apps: Shining Success or Flash in the Pan?

Mobile Event Apps: Shining Success or Flash in the Pan? By  Ben Harper Stone on  February 7, 2022 Mobile applications are an integral part of modern life, with over 6.3 billion smartphone users worldwide using apps to play games, shop, … Read More

10 reasons why you should you use a Mobile Event App

10 reasons why you should you use a Mobile Event App By  Ben Harper Stone on  February 4, 2022 Attendance at events with a mobile app is 20% higher than at those without. Mobile event apps increase engagement by up … Read More

Going Virtual: The future of events or a relic from lockdown?

Going Virtual: The future of events or a relic from lockdown? By  Ben Harper Stone on  February 3, 2022 Before lockdown, virtual events had a cult following, but were generally less popular than in-person events. Then, when the pandemic forced … Read More

The importance of event solutions in the push for net-zero carbon emissions

The importance of event solutions in the push for net-zero carbon emissions By  Ben Harper Stone on  January 25, 2022 Sustainability is more important now than perhaps ever before. At the signing of the Paris Agreement in 2015, the UK … Read More

False Hybrid Events vs True Integration: common misconceptions about hybrid events

False Hybrid Events vs True Integration: common misconceptions about hybrid events By  Ben Harper Stone on  January 24, 2022 Hybrid can be a controversial word for the events sector. Bad experiences with live streams, lacking virtual integration or misinformation can … Read More

Pivot Power: The value of being able to switch from in-person to virtual and hybrid

Pivot Power: The value of being able to switch from in-person to virtual and hybrid By  Ben Harper Stone on  January 20, 2022 In-person events are finally starting to re-gain popularity, after all but dying out during the pandemic. However, … Read More

Virtual, hybrid and paperless in-person events and why you should embrace them

Virtual, hybrid and paperless in-person events and why you should embrace them By  Ben Harper Stone on  January 12, 2022 Whether to promote a business, enable networking or attract sponsorship, hosting events is a powerful marketing tool and an integral … Read More