Event overview
Held every two years, the CREA Leadership Summit brings together approximately 300 board and association leaders and staff from across Canada. Designed to foster connection, collaboration and professional growth, the Summit serves as a vital space for attendees to share experiences, build meaningful relationships and gain valuable insights to bring back to their organizations.
This year marks our second consecutive partnership with the Canadian Real Estate Association (CREA). To support their mission of creating an inclusive, bilingual environment, we delivered a comprehensive multilingual event app for the Summit. By providing the platform in both English and French, we ensured that all attendees could engage fully and navigate the event seamlessly, regardless of their preferred language.
The Challenge
CREA set out to deliver an engaging and fully bilingual event experience while ensuring content remained relevant and impactful for their audience.
A key priority was creating a seamless way to collect meaningful feedback and encourage interaction throughout the event. At the same time, they wanted to enhance networking opportunities and ensure sponsors received strong visibility.
As part of this, delivering a truly bilingual experience across both content and technology was essential.
The Solution
CREA partnered with All In The Loop to deliver a fully customized event app designed to enhance engagement and streamline the attendee experience.
The app centralized all event information in one place while supporting a bilingual experience in English and French. It also enabled real-time interaction through features such as live polling, in-session feedback forms, and networking tools.
“We especially appreciated All In The Loop for their custom design options, ease of use, transparent pricing, and outstanding support team.”
Key features delivered
The app played a central role in delivering an interactive and accessible event experience. Key features included:
- Custom home screen and menu design
- Full bilingual functionality
- Gamification and QR code contests
- Live polling and in-session feedback forms
- Networking tools to connect attendees
- Sponsor visibility through pop-ups and banner placements
“The most useful features were the custom home screen and menu design, the bilingual experience, gamification, polling and in-session feedback forms.”
Content within the app drove strong engagement across all 300 attendees, with interactive elements playing a key role in participation. The QR code contest alone generated 164 total scans, with an average of 21 scans per code, highlighting consistent attendee interaction across multiple touchpoints. Top-performing codes, including AREA Drive, the CREA Booth, and Fintracker, each received over 20 scans, demonstrating strong visibility for key partners and content areas. These results reflect how effectively the app encouraged exploration, engagement and sponsor interaction throughout the event.
The event app significantly enhanced the overall attendee experience by making the event easier to navigate and more engaging.
By centralizing information and providing real-time updates, attendees were able to stay informed and connected throughout the event. Interactive features encouraged participation and created a more dynamic environment.
“The app helped improve the attendee experience by centralizing all event information and live updates in one place.”
Engagement was further strengthened through networking tools, gamification and interactive session features.
The app helped improve the attendee experience by centralizing all event information and live updates in one place.
Event overview
Feedback from attendees, staff and sponsors was overwhelmingly positive.
“The best app we’ve had so far.”
Sponsors also saw strong value, particularly through increased visibility and engagement opportunities within the app.
“Our event app sponsor was especially pleased with the visibility they received.”
Working with All In The Loop
This marked CREA’s second time working with All In The Loop, building on the success of their previous Summit to deliver an even stronger, more refined digital experience. With an established foundation in place, the focus shifted towards enhancing usability, deepening engagement and tailoring the app further to meet the needs of a bilingual audience.
From initial planning through to on-site delivery, close collaboration ensured the platform evolved in line with CREA’s goals. The result was a seamless, intuitive experience for attendees, alongside a flexible toolset for organisers to manage content, communications and engagement in real time.
“They are collaborative, responsive and always willing to work with us to find new ways to innovate.”
“Each time, we have been able to build on the previous experience and deliver an even better event app.”
Looking Ahead
CREA continues to evolve its event experience with a strong focus on innovation, engagement and accessibility. As expectations for in-person events grow, so too does the importance of delivering intuitive, mobile-first experiences that support meaningful interaction and knowledge sharing. From expanding interactive features to refining content delivery, the aim remains the same: to create events that are more connected, inclusive and impactful year after year.
“The combination of custom design, ease of use, transparent pricing, and excellent support makes your team a strong partner for event organizers.”
Final Thought
Creating a truly engaging event experience goes beyond logistics, it’s about how people connect, interact and take value away long after the event ends.
With the right technology in place, organisers can elevate every touchpoint, from first login to final session, ensuring attendees feel informed, involved and inspired throughout.
Interested in delivering the same level of impact at your next event?
Speak with one of our event technology experts to explore how we can support your event.
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