CREA Leadership Summit at a glance
Held every two years, the CREA Leadership Summit brings together approximately 300 board and association leaders and staff from across Canada. Designed to foster connection, collaboration and professional growth, the Summit serves as a vital space for attendees to share experiences, build meaningful relationships and gain valuable insights to bring back to their organisations.
This year marks our second consecutive partnership with the Canadian Real Estate Association (CREA). To support their mission of creating an inclusive, bilingual environment, we delivered a comprehensive multilingual event app for the Summit. By providing the platform in both English and French, we ensured that all attendees could engage fully and navigate the event seamlessly, regardless of their preferred language.
What did CREA need from its event app?
CREA set out to deliver an engaging and fully bilingual event experience while ensuring content remained relevant and impactful for their audience. The priorities were to:
- create a seamless way to collect meaningful feedback and encourage interaction throughout the event
- enhance networking opportunities
- ensure sponsors received strong visibility
- deliver a truly bilingual experience across both content and technology
How did All In The Loop deliver a bilingual event app?
CREA partnered with All In The Loop to deliver a fully customised event app designed to enhance engagement and streamline the attendee experience.
The app centralised all event information in one place while supporting a bilingual experience in English and French. It also enabled real-time interaction through features such as live polling, in-session feedback forms and networking tools.
Which features did the CREA Leadership Summit app include?
The app played a central role in delivering an interactive and accessible event experience. Key features included:
A custom home screen and menu design.
The platform in both English and French, so all attendees could engage fully and navigate the event seamlessly, regardless of their preferred language.
Gamification and QR code contests that encouraged exploration and participation across multiple touchpoints.
Live polling and in-session feedback forms for real-time interaction and a seamless way to collect meaningful feedback.
Networking tools to connect attendees.
Sponsor visibility through pop-ups and banner placements.
How did attendees engage with the app?
300
Attendees
2
Languages: English & French
164
QR Code Contest Scans
21
Average Scans per Code
Content within the app drove strong engagement across all 300 attendees, with interactive elements playing a key role in participation. The QR code contest alone generated 164 total scans, with an average of 21 scans per code, highlighting consistent attendee interaction across multiple touchpoints. Top-performing codes, including AREA Drive, the CREA Booth and Fintracker, each received over 20 scans, demonstrating strong visibility for key partners and content areas. These results reflect how effectively the app encouraged exploration, engagement and sponsor interaction throughout the event.
The event app significantly enhanced the overall attendee experience by making the event easier to navigate and more engaging. By centralising information and providing real-time updates, attendees were able to stay informed and connected throughout the event. Interactive features encouraged participation and created a more dynamic environment.
Engagement was further strengthened through networking tools, gamification and interactive session features.
What did attendees, staff and sponsors think?
Feedback from attendees, staff and sponsors was overwhelmingly positive.
Sponsors also saw strong value, particularly through increased visibility and engagement opportunities within the app.
Why did CREA work with All In The Loop again?
This marked CREA’s second time working with All In The Loop, building on the success of their previous Summit to deliver an even stronger, more refined digital experience. With an established foundation in place, the focus shifted towards enhancing usability, deepening engagement and tailoring the app further to meet the needs of a bilingual audience.
From initial planning through to on-site delivery, close collaboration ensured the platform evolved in line with CREA’s goals. The result was a seamless, intuitive experience for attendees, alongside a flexible toolset for organisers to manage content, communications and engagement in real time.
What’s next for CREA’s events?
CREA continues to evolve its event experience with a strong focus on innovation, engagement and accessibility. As expectations for in-person events grow, so too does the importance of delivering intuitive, mobile-first experiences that support meaningful interaction and knowledge sharing. From expanding interactive features to refining content delivery, the aim remains the same: to create events that are more connected, inclusive and impactful year after year.
Why does the right event technology matter?
Creating a truly engaging event experience goes beyond logistics: it’s about how people connect, interact and take value away long after the event ends.
With the right technology in place, organisers can elevate every touchpoint, from first login to final session, ensuring attendees feel informed, involved and inspired throughout.
Trusted across real estate events
The Leadership Summit isn’t the only CREA event we are proud to support:
CREA nearly doubled app engagement at PAC Days 2025, compared with the previous year, with a fully integrated All In The Loop event app. Read the CREA PAC Days case study →
Frequently asked questions
What event app did the CREA Leadership Summit use?
The Canadian Real Estate Association (CREA) used a fully customised, bilingual event app from All In The Loop. The app was available in English and French and centralised all event information and live updates in one place.
What is the CREA Leadership Summit?
Held every two years, the CREA Leadership Summit brings together approximately 300 board and association leaders and staff from across Canada to connect, collaborate and grow professionally.
Which features did the CREA Leadership Summit app include?
Key features included a custom home screen and menu design, full bilingual functionality, gamification and QR code contests, live polling and in-session feedback forms, networking tools to connect attendees, and sponsor visibility through pop-ups and banner placements.
How did attendees engage with the app?
Content within the app drove strong engagement across all 300 attendees. The QR code contest alone generated 164 total scans, with an average of 21 scans per code, and the top-performing codes each received over 20 scans.
Was this CREA’s first time working with All In The Loop?
No. The Leadership Summit marked CREA’s second time working with All In The Loop, building on the success of its previous Summit to deliver an even stronger, more refined digital experience.
Planning your next event?
Interested in delivering the same level of impact at your next event? Speak with one of our event technology experts to explore how we can support your event.