Event app delivers 5x more netwo - Event Apps & Event Software

SEHTA X AITL

Event app delivers
5x more networking
year over year

Introduction

Organising a one-day exhibition and conference that delivers real impact takes careful planning and collaboration. In 2025, the SEHTA (Science and Engineering Health Technologies Alliance) team set out to elevate the experience, focusing on creating a more connected, engaging, and sustainable event.

Partnering with AITL, SEHTA enhanced app engagement, refined the design, and streamlined the attendee journey. The result was a smoother, more interactive experience that brought delegates, exhibitors, and speakers together in a dynamic digital environment.

Event app highlights

The 2025 event app achieved outstanding engagement across all metrics, reflecting strong attendee adoption and enthusiasm. Private messaging increased fivefold, fostering meaningful networking and peer-to-peer interaction throughout the day. Saved sessions rose by 39.8%, showing greater interest in the event content and schedule personalization. Meanwhile, sponsor banner clicks more than doubled, highlighting stronger visibility and engagement with event partners. Overall, the app played a key role in deepening participation and enhancing the overall event experience.

Saved sessions climbed compared to 2024,
increasing by...

39%

The challenge

For 2025, the organisers aimed to take their digital event experience to the next level. Building on feedback from the previous year, they wanted to increase engagement with their event app and enhance its layout and usability to make it even more intuitive for attendees. They saw the app as a central hub for attendees, streamlining communication, providing real-time updates and supporting sustainability goals.

Partnering with AITL

Having seen the value the app delivered in 2024, the organisers were confident that AITL was the right partner to drive further improvements. Their goal was to refine what worked well while adding new features to boost engagement and enhance usability.

The design team impressed SEHTA with their creativity and responsiveness, and through close collaboration, both team created an app that exceeded expectations, delivering a more connected, sustainable and engaging experience for every delegate.

SEHTA'S vision for implementing an event app was clear

To create a more connected and interactive attendee experience.
To simplify event planning and navigation through technology.
To boost networking and communication opportunities.

To enhance sponsor visibility and engagement.
To reduce manual processes andimprove efficiency.
To capture valuable data and insights for future events.

Designing the perfect app

The 2025 app build focused on cleaner design, better layout and intuitive navigation. Every element was tailored to reflect the event’s brand identity and the needs of its attendees. All In The Loop’s design and technical teams worked hand in hand with organisers to ensure that both form and function aligned, resulting inan app that was easy to use, visually appealing and powerful behind the scenes.

Key app features

Badge scanning: A game-changer for exhibitors, making lead capture simple and efficient.
Interactive agendas: Helping delegates plan their day and stay on track.
Real-time updates: Ensuring everyone stayed informed, even as schedules shifted.

Results and feedback

The app delivered measurable improvements across multiple areas:

A clear increase in app engagement and adoption versus the previous year.
Attendees and staff praised the app’s ease of use and modern design.
Sponsors and exhibitors loved the badge scanning feature, which made managing leads effortless.

Overall, the app enhanced the event experience, streamlined interactions, and set a new standard for digital engagement. Its success highlighted the value of thoughtful design and user-focused innovation, creating a more connected and memorable experience for all.

Data & analytics

The organisers found the app’s analytics “very useful” – offering valuable insight into downloads, engagement and user activity. They expressed interest in receiving regular updates throughout the event cycle, helping them make informed decisions in real time and prepare for even stronger future editions.

Looking ahead

This year’s success has set a strong foundation for continued growth and innovation within the event. Looking ahead to 2026, the focus will be on further increasing digital engagement, enhancing interactivity and strengthening sustainability efforts.