Driving engagement and streamlining complex agendas at E-Waste World’s sustainability conferences
Project Overview:
The E-Waste Worlds’s Sustainability Conferences, organized by Trans-World Events, include a series of global conferences such as the Sustainable Materials Conference & Expo, Greener Manufacturing, Sustainable Chemicals, and the Plastic Waste Free World Conference & Expo. These events bring together over 200 exhibitors and 3,000 international brand owners and manufacturers from a variety of industries seeking sustainable solutions to enhance their operations.
In 2022 and 2023, All in the Loop (AITL) partnered with Trans-World Events to deliver a seamless digital experience for attendees. This collaboration helped navigate the complexity of large-scale events, ensuring the organizers could adapt to last-minute agenda changes while maintaining a stress-free event experience.
Client project objectives:
- Efficient management of a complex agenda: With four concurrent events, speakers and sessions needed to be categorized and displayed effectively.
- Increased attendee engagement: Organizers required tools to enhance interaction between attendees, exhibitors, and speakers.
- Exhibitor visibility: Exhibitor profiles needed to be prominently featured to maximize their visibility and engagement.
- Sustainability goals: The event aimed to reduce its environmental footprint through the use of digital tools.
Customized solutions and features developed:
AITL provided a fully customized Mobile Event App, tailored to meet the specific needs of the event:
- Streamlined speaker profiles:
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- Speakers were organized by the specific conference they were participating in, ensuring attendees could easily access relevant information.
- Detailed speaker profiles allowed attendees to learn more about the sessions they planned to attend.
- Enhanced networking and engagement:
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- Attendees could send private messages and interact via in-app networking features.
- Social features such as photo sharing and social pages became popular tools for attendees to connect.
- Exhibitor promotion:
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- Comprehensive exhibitor profiles enabled attendees to explore companies of interest and save sessions directly through the app.
- The interactive platform facilitated exhibitor-attendee interactions, boosting engagement.
Outcome:
The event achieved outstanding results, reflecting the success of AITL’s solutions:
- 1,610 private messages were exchanged via the app, enhancing attendee networking.
- Over 10,575 exhibitor interactions occurred, averaging 90 interactions per attendee profile.
- 4,247 sessions were saved to personal agendas, showing high engagement with the conference schedule.
- A significant 823 logins across iOS and Android platforms indicated strong adoption of the app.
- Social features, including photo sharing, ranked among the most-clicked areas in the app.
By delivering a seamless digital experience, AITL supported the event’s sustainability goals while ensuring high attendee satisfaction. This ongoing partnership with Trans-World Events has helped to elevate the E-Waste World events into a dynamic and engaging experience for its global audience.
Industry Sustainable Energy
Location Cologne, Germany
Goals Streamline complex agendas, enhance attendee engagement, promote exhibitors, and support sustainability through a digital solution.
Type In-Person Conference & Expo
Main Features used
Networking
Meetings and Messaging
Floorplan for event navigation
Sponsor and exhibitor Information