IATA Forum

Enhancing sustainability and engagement: IATA goes digital with a tailored mobile event solution

IATA Forum

Client background:

The International Air Transport Association (IATA) represents over 340 airlines across 80% of global air traffic, supporting critical aviation activities and policies worldwide. To enhance attendee engagement, streamline event management, and align with their Net Zero Roadmap, IATA needed a modern, digital solution to replace printed materials while facilitating networking and audience interaction.

Client project objectives:

  • Eliminate Printed Materials: Reduce reliance on printed agendas and handouts to stay aligned with sustainability goals and address frequent last-minute changes to schedules and speakers.
  • Enhance Networking: Enable global attendees to connect, network, and arrange meetings before and during events.
  • Interactive Sessions: Improve attendee engagement with tools for audience questions and live polling.
  • Personalized Content: Provide tailored agendas to ensure attendees access only relevant information based on their group attributes.

Customized solutions and features developed:

All in the Loop developed and launched a series of Mobile Event Apps for IATA’s global events, delivering a comprehensive, digital-first experience:

  • Attendee Networking: Attendees could search and filter the registered attendee list, send messages, and book meetings directly within the app, fostering meaningful connections.
  • Personalized Agendas: Custom agendas tailored to attendee attributes ensured users saw only relevant content, simplifying their experience.
  • Interactive Sessions: Attendees actively engaged in sessions by asking moderated questions and participating in live polls, creating dynamic and interactive discussions.
  • Real-Time Updates: Last-minute changes to the agenda or speakers were seamlessly reflected in the app, eliminating outdated printed materials.

Outcome

IATA achieved significant results through the Mobile Event Apps:

  • Sustainability Impact: Successfully eliminated all printed materials and handouts, aligning with their Net Zero Roadmap.
  • High Adoption: Over 70% of attendees used the app, showcasing strong engagement and ease of use.
  • Increased Interaction: Hundreds of questions were submitted during sessions, and live polls enhanced audience participation.
  • Networking Success: Attendees leveraged the app to connect, message, and arrange meetings, creating valuable global networking opportunities.

Since 2023, All in the Loop has partnered with IATA to deliver tailored Mobile Event Apps for conferences worldwide, helping IATA achieve their sustainability and engagement goals while enhancing the overall attendee experience.

Industry Airlines and Aviation
Location Geneva, Le Grand-Saconnex
Goals Reduce print, enhance networking, improve engagement, and deliver personalized content for efficient, sustainable event experiences.
Type
In-Person Conferences

Main Features used
Attendee Networking
Personalized Agendas
Interactive Sessions
Real-Time Updates