Maximizing connections and sustainability: How the Hydrogen Tech Expo enhanced growth with a smart event app
Client background:
The Hydrogen Technology Expo brings together key players across the hydrogen value chain, focusing on innovations in low-carbon hydrogen production, storage, and distribution. As the Expo rapidly grew, organizers needed a solution to enhance attendee engagement, facilitate networking, and gather insights—all while supporting green initiatives. Since partnering with All in the Loop in 2021, the Expo has significantly streamlined its event experience, providing a digital solution that not only met sustainability goals but also enhanced attendee interaction.
Client project objectives:
- Efficient Expo Navigation: Visitors needed a way to easily discover and connect with exhibitors that aligned with their interests.
- Facilitated Networking: Both visitors and exhibitors required an easy way to network, communicate, and arrange meetings.
- Data-Driven Insights: Organizers sought to capture valuable insights on the most popular topics and trends to guide future event strategies.
- Sustainability Focus: The Expo wanted to reduce paper usage and go fully digital in line with its green initiatives.
Customized solutions and features developed:
All in the Loop provided a comprehensive Mobile Event App that enhanced the overall event experience for both visitors and exhibitors:
- Exhibitor Discovery and Matchmaking:
- With 800+ exhibitors, visitors could filter and browse exhibitors based on their specific interests.
- A Matchmaking Feature helped connect exhibitors with relevant visitors, creating opportunities for tailored business interactions.
- Interactive Floorplan:
- A dynamic floorplan allowed visitors to easily navigate the large exhibition hall, marking key booths they were interested in with stars.
- In-App Networking:
- The app enabled seamless messaging and meeting scheduling, helping visitors and exhibitors connect effortlessly.
- Post-Event Analytics:
- Organizers gained insights into popular conference sessions, topics, and exhibitor interactions, using the data to refine future strategies and improve event planning.
Outcome
The Mobile Event App delivered impressive results for the Hydrogen Technology Expo:
- 500+ meetings were organized between visitors and exhibitors.
- More than 5,000 messages were exchanged, facilitating key business connections.
- Detailed analytics provided actionable insights into attendee preferences and the most in-demand sessions.
- The fully digital experience allowed the Expo to eliminate paper materials, meeting its sustainability objectives.
Since 2021, All in the Loop has been a key partner of the Hydrogen Technology Expo, supporting both USA and European events. The digital solutions have helped fuel the Expo’s continued growth and success, delivering a seamless, sustainable, and engaging experience for all attendees.
Industry Renewable Energy Semiconductor Manufacturing
Location Hamburg, Germany
Goals Streamline expo navigation, enhance networking, deliver data insights, and support sustainability through a fully digital solution.
Type
In-Person Expo
Main Features used
Exhibitor Discovery and Matchmaking
Interactive Floorplan
In-App Networking
Post-Event Analytics