Maximise Event App Adoption: Actionable Strategies for Organisers

Why event app adoption matters

Event apps do more than simplify logistics—they enable engagement, provide actionable insights, and promote sustainability. Whether you’re hosting a corporate seminar, tradeshow, or hybrid conference, apps centralize everything from networking to content sharing. The transformative impact of event apps is recognized industry-wide by providers like CVent, Swapcard, GRIP, Whova and CrowdComms.

At All in the loop, we help you leverage the full potential of these digital tools, empowering you to create unforgettable event experiences.

Strategies to encourage app usage

Leveraging pre-event marketing

1. Start early: Set the tone

• Integrate with registration: Launch your app as soon as registration opens. Include download links in confirmation emails and on your event website. QR codes are a great addition for effortless access.
• Build anticipation: Engage attendees before the event by sharing exclusive content like polls, contests, and venue-specific tips.
• Onboarding made easy: Our how-to videos make it simple for attendees and stakeholders to explore the app’s features, ensuring they feel confident and excited to use it.

2. Smart marketing equals high downloads

• Feature teasers: Use pre-event emails to showcase the app’s capabilities, such as networking tools and gamification. Short demo videos are especially effective for building excitement.
• Strategic QR code placement: Place QR codes at high-visibility locations like your website, registration desk, and throughout the event venue to encourage downloads.

Features that drive engagement

3. Promote sustainability with centralized features

• Reduce print waste: Transition to an app-only event guide to save resources and provide real-time updates. Attendees can access schedules, maps, and exhibitor details all in one place.
• Highlight the environmental benefits: Use pre-event communications to emphasize how the app helps reduce the event’s carbon footprint, encouraging digital engagement as a greener alternative.

4. Engage attendees in real time

• Interactive tools: Features like live polling, matchmaking, and Q&A sessions keep attendees actively engaged.
• Real-time updates: Push notifications ensure attendees never miss important announcements or networking opportunities.

At All in the loop, we make it easy to enable these features, ensuring attendees remain connected throughout your event.

5. Gamify and socialize

• Incentivize participation: Introduce gamification elements like leaderboards and rewards for app activities to drive engagement.
• Encourage social sharing: Our branded photo filters and in-app social walls create shareable moments that amplify your event’s buzz.

6. Leverage your team and stakeholders

• Train your team: Equip your event staff with the knowledge and tools to promote and troubleshoot the app. Our team offers tailored project support to ensure smooth execution.
• Engage sponsors and speakers: Highlight features like lead generation, interactive exhibitor maps, and personalized schedules to demonstrate the app’s value to stakeholders.

Post-Event Benefits of a Well-Adopted App

• Content sharing: Use the app to distribute session recordings, photos, and key insights post-event, keeping attendees engaged long after the event ends.
• Data-driven insights: Leverage analytics to track app usage, collect feedback, and refine your strategy for future events.