Are you struggling to generate quality leads at events despite your best efforts? In the dynamic world of business marketing, lead generation at events remains a cornerstone strategy. Despite the surge in digital marketing, face-to-face interactions at trade shows, conferences, and other events provide unique opportunities to forge personal connections and secure high-quality leads. However, these events come with their own set of challenges. In this blog, we explore these challenges and present solutions and strategies that are proven effective in the faced event industry of 2024. … Read More

In the ever-changing world of event planning, staying ahead of the curve is crucial.

Events, with their multitude of activities, talks, and seminars, can be overwhelming for visitors. Traditionally, attendees relied on printed maps and schedules, but as we navigate through 2024, these have largely been replaced by custom-designed event apps.

The big question is – how effective are these apps?

If executed well, event apps can greatly benefit both organisers and visitors. Conversely, poorly designed apps can be a waste of time and money, leaving a negative impression. … Read More

The importance of event solutions in the push for net-zero carbon emissions By  Ben Harper Stone on  January 25, 2022 Sustainability is more important now than perhaps ever before. At the signing of the Paris Agreement in 2015, the UK … Read More

False Hybrid Events vs True Integration: common misconceptions about hybrid events By  Ben Harper Stone on  January 24, 2022 Hybrid can be a controversial word for the events sector. Bad experiences with live streams, lacking virtual integration or misinformation can … Read More

Pivot Power: The value of being able to switch from in-person to virtual and hybrid By  Ben Harper Stone on  January 20, 2022 In-person events are finally starting to re-gain popularity, after all but dying out during the pandemic. However, … Read More